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Strategic Pillars

01

Economic Management

Provide strong economic leadership to ensure the financial sustainability of Council and to effectively address the genuine needs of our community.

The Problem

The Central Coast is falling behind regional centres. As the third most populous council in NSW, a newly elected council needs to reflect the aspirations of its residents and leverage the region’s huge economic and social potential to propel its long-term growth and development.

Poor budget management and increasing pressure on rates and services is stopping the Central Coast from economic advancement.

Council must prioritise residents in decision-making and after almost eight years in administration, it is time the residents of the Central Coast are listened to by a sensible, forward-looking, and strong, newly elected Council.

Our Solution

A fundamental reassessment of priorities is vital for our Council to achieve financial sustainability and effectively address the genuine needs of our community.

To alleviate the ongoing rate increases and the associated financial strain on residents and businesses in our region, the Council must pursue operational efficiencies and productivity improvements while actively exploring alternative revenue sources.

It is imperative for the new Council to conduct a thorough evaluation of the current Community Strategic Plan, Delivery Program, Operational Plan, Resourcing Strategy, Workforce Management Plan, and Asset Management Plan. This review should ensure that the Council's commitments and implementation strategies are truly in line with community expectations and aligned with the Long-Term Financial Plan.

Additionally, the Council should provide robust economic leadership and coordination by enhancing decision-making efficiency and promoting key projects and initiatives that foster broad consensus among all levels of government, key stakeholders, and the community at large.

02

Sensible Housing & Planning Policies

Implementing practical and sustainable housing solutions for all residents.

The Problem

The Central Coast’s population is projected to increase to 404,250 people by 2041 requiring an additional 32,550 dwellings. Housing shortages and a lack of affordable housing have driven the Central Coast into housing stress.

The development rate of medium and high-density dwellings has experienced almost no growth over the past decade. In fact, the Central Coast experienced a 28 percent shortfall in new housing approvals against targets and new housing approvals are tracking below the previous 5-year average.

Furthermore, a sparse supply of housing is contributing to housing stress, marginal housing, and homelessness throughout the Central Coast. Rental vacancies are at an all-time low of 0.6% and social housing wait periods exceed 10 years. Low-income renters make up 40% of the rental market, yet they have access to only 2% of rental housing.

The lack of housing supply and affordability has also seen residents throughout the region shouldered to the margins of communities, contributing to a growing socioeconomic divide across the Central Coast.

Our Solution

Housing development must be strategically planned to address the diverse and evolving needs of the Central Coast. This planning should prioritise locations where residents can easily access public transport, green spaces, and essential services.

To enhance housing solutions, it is crucial to simplify approval processes and foster collaboration between the private and public sectors. Effective housing planning requires improved coordination that takes into account both quantitative and qualitative outcomes. This means focusing not only on the overall housing supply but also on ensuring that the Central Coast becomes a sustainable, resilient, and vibrant region.

It is essential to provide quality housing options that are affordable for Central Coast residents and families, with a strong emphasis on promoting affordable and social housing to enhance social outcomes within the region.

Additionally, proactive planning and investment in enabling infrastructure are vital to accommodate future population growth, aiming to cultivate lively, liveable, and well-connected neighbourhoods and town centres.

03

Providing Best Value Services

Delivering top-quality services to meet the needs of the community.

The Problem

Despite being well placed between the major service and employment centres of Sydney and Newcastle; the Central Coast is poorly connected. Inadequate transport and little infrastructural growth are holding the Central Coast back from long-term growth and contributes to the lack of local job opportunities, with over 24% of employed residents currently traveling outside the Central Coast for work.

Poor public transport inhibits regional productivity and increases dependency on roads. With only 2.2 percent of Central Coast residents traveling to work on public transport, the region’s current public transport system is not reliable, efficient, or easily accessible for many residents outside of town centres.

With new residents increasingly attracted to the lifestyle the Central Coast offers, the population is expected to reach around 415,000 in 2036. Both improved road and public transport infrastructure will be required to support this growth.

Our Solution

Leverage strategic partnerships with government and industry to invest in transport infrastructure and position the Coast as a leading destination live, work and play.

Key transit corridors between strategic centres should be the focus of high frequency public transport services such as light rail or bus rapid transit.

Integrated land use and transport planning around key activity destinations and key transit corridors is essential to support future transit opportunities.

As more families driven out of city centres due to cost-of-living issues and relocating to regional centres like the Central Coast, it is important that public transport in the region is safe, reliable, and frequent and people can access open spaces, shops, cafes, childcare, affordable housing, sporting complexes and arts and cultural facilities.

Improving ease of access throughout the region via public transport will in turn increase the quality of life of residents, as road congestion is a growing concern for large parts of our region.

04

Strengthening Our Community

Building strong, supportive, and inclusive communities.

The Problem

A lack of social and community infrastructure development in existing areas and ineffective placemaking has inhibited the creation of accessible, safe, and attractive local areas and stopped the Central Coast from adopting a strong sense of community and belonging.

With skills shortages in a variety of industries, including tourism, hospitality and health and aged services, there is a need for the Central Coast to further develop the education and skills base of its workforce to support growth and drive innovation across the region.

In 2023, 52.7% of unemployed residents in the region had no post-secondary qualifications. As the population is projected to grow significantly, this represents a strong need for improved educational access and opportunities on the Central Coast to support employment, business initiatives and industry collaboration.

Our Solution

Engage in better community consultation to ensure the changing needs of the local community are met.

Increase community wellbeing and liveability through the provision of additional and improved community and social infrastructure across the region.

Revitalise communities by fostering development in existing areas so they are livelier, more attractive places, with vibrant retail and services.

Build community support for key economic initiatives and work with decision-makers, stakeholders, and the local community to ensure programs and projects deliver community value.

Leverage strategic partnerships with government and industry, advocacy, and innovative planning to elevate tourism, invigorate local enterprises, and celebrate the unique strengths of the Central Coast.

Work in partnership with our arts & culture institutions and sporting associations to assist residents to develop a stronger sense of belonging to their local community.

Partner with our university, Tafe and other learning organisations to address skill shortages, post -secondary qualifications and whole of life learning pathways.

05

Infrastructure

Developing and maintaining essential infrastructure to support growth.

The Problem

Poor and uncoordinated planning and slow approval processes have resulted in significant gaps in critical infrastructure for the Central Coast.

The absence of strong council leadership and minimal collaboration between government and industry has stunted infrastructural growth in the region.

Investment in infrastructure is crucial for the development, advancement, and innovation of the Central Coast.

Our Solution

Adopt a coordinated, infrastructure and place-based approach to deliver critical infrastructure, sustain population growth, and support long term economic development.

Partner with government and industry to help fund and deliver critical infrastructure in a timely manner and promote the advancement of major projects addressing the region’s critical infrastructure gaps.

Develop a strong commercial investment climate for organisations to invest and relocate to region.

Support advanced manufacturing networks to embrace, expand, and innovate their specialised sub-sectors, including food products, high-tech software and hardware, fabricated metal products and other specialised manufacturing industries.

Establish the region as a circular economy hub serve to serve as a catalyst for positive change, reducing waste product, driving sustainable development while simultaneously benefiting the economy and community.

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